Less Ordinary

Less ordinary. 

The words on the Dove chocolate wrapper were, "Choose less ordinary." 

They were meant to inspire, encourage and motivate. I tend to lean more toward the ordinary. There is safety there. I am intrigued, though, by those who choose less ordinary. I wonder what motivates their actions, and where they find their courage? 

However, the wrapper did not say be outrageously unordinary, it simply said less. I think I can do that.